Industry newsAug 29,2025By:
Mercedes-Benz Malaysia Partners with P.UP to Launch On-Demand Mobile EV Charging Service"
Mercedes-Benz Malaysia has partnered with Power-Up (P.UP) by Nazamax Malaysia to enhance the electric vehicle (EV) charging infrastructure in the country. This collaboration brings an innovative on-demand mobile EV charging service that allows owners to charge their vehicles at their preferred location, making EV ownership more convenient and accessible.
This partnership marks an important milestone in addressing some of the common challenges faced by EV owners, such as the availability and accessibility of charging stations. The mobile service deploys fast 120kWh DC chargers, enabling EV owners to top up their battery quickly without having to be physically present at the charging site. This service offers a seamless, door-to-door charging experience, reducing the typical hassle of locating a charging station.
Edmin Naidoo, Vice President of Customer Services for Mercedes-Benz Malaysia & SEA II, highlighted the significance of this collaboration. “As we continue to push for the advancement of electric mobility in Malaysia, we are committed to improving the ownership experience for our EV customers. The collaboration with P.UP reflects our vision of offering not just state-of-the-art vehicles, but also holistic services that address the evolving needs of our customers while contributing to the broader national goal of expanding the EV charging network.”
This mobile charging solution aims to eliminate barriers to EV adoption and make it easier for customers to maintain their vehicles, no matter where they are. Whether at home or in the office, owners can have their cars charged with ease and convenience, without interrupting their daily routines. Mercedes-Benz Malaysia believes this service is a crucial step in supporting the growing number of EV users across the country.
P.UP by Nazamax Malaysia also expressed excitement about the new service. SM Fauzi Dato Hj SM Shalahuddin, CEO of P.UP, shared that the initial response from Mercedes-Benz EQ customers has been overwhelmingly positive. He added, “We are excited to bring this groundbreaking service to the Malaysian market. The overwhelming feedback from Mercedes-Benz EQ customers reassures us of the value of this initiative. We are eager to expand our service to other regions in the near future.”
The pilot service was first launched in Penang in September 2024 and has since expanded to the Klang Valley, where three mobile charging vans are currently operating. By the first quarter of 2026, the service will begin operations in Johor Bahru, with plans to extend across Peninsular Malaysia by the second half of 2026. This expansion is part of P.UP’s broader vision to address the key pain points faced by EV owners in Malaysia, ensuring that convenient and reliable charging solutions are available throughout the country.
As the adoption of EVs continues to grow, the demand for accessible and efficient charging infrastructure is becoming more critical. Malaysia is taking steps to strengthen its EV charging network, which is essential for supporting the national transition towards sustainable transportation. The government is actively working to increase the number of public charging stations, aiming to provide greater accessibility to EV owners. With more options for fast, on-demand charging like the one offered by Mercedes-Benz and P.UP, EV owners can now enjoy a more seamless driving experience, whether they're in urban centers or more remote areas.
The collaboration between Mercedes-Benz Malaysia and P.UP is a significant step toward improving the convenience of EV ownership in the country. This service not only benefits existing EV owners but also encourages new customers to consider switching to electric vehicles by addressing the common charging issues that can deter adoption. As Malaysia continues to work toward a greener future, initiatives like this will play a crucial role in fostering a more sustainable and accessible transportation ecosystem.
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